Technically, you could have more if you’re willing to go through these steps outlined by Social Media Pro: You can have five accounts per device that you can easily switch between inside the app. How Many Instagram Accounts Can You Have? In order to garner the attention you want for your specific products and services, your Instagram account needs to closely focus on one brand or product line. That’s because Unilever owns all of these brands and their product lines, but they’re all marketed separately.Īnd even companies like Dove have different product lines for men and women, both of which require their own separate Instagram accounts to attract the right kind of customers. You’ve probably never heard of Unilever, but I bet you’ve heard of Axe, Lipton, and Dove. Growing your audience on Instagram requires consistent focus on the products and services your audience cares about.īut if you have multiple product lines targeted toward very different marketing personas, then you may need multiple Instagram accounts for each of them. For a company as large and internationally known as Ikea, it makes sense to target specific countries with tailored Instagram accounts.Įven if your business isn’t as big, it still helps to have different accounts for different countries because it helps that particular audience better connect with your content and increase the likelihood of them engaging with your brand. Sell Distinct Products and Services They have accounts for Mexico, Chile, and Hong Kong among others. Ikea is one of the best examples of this. If your business targets customers from around the world, you should consider creating multiple Instagram accounts to cater to their culture, language, and preferred types of content. What we didn’t mention was that the other 89% of monthly users reside in countries such as: We mentioned earlier that there are over 1 billion monthly Instagram users and 112 million of them are from the US. Market to Different Locations and Cultures Which, in turn, leads to stronger analytics surrounding engagement and conversions, better ads, and more growth potential. Separating the personal from the professional on Instagram can help you create content that perfectly matches the expectations of your audience. Personality is necessary for building a brand, especially on a social platform like Instagram, but you probably shouldn’t get too personal with your content, much in the same way you shouldn’t bombard your friends and family with business-related posts. Your brand has to align with your audience’s interests and demonstrate that you can provide real solutions to their pressing problems. Of course, much of this comes down to persona marketing. The majority of customers want to see what you’re offering them, not the life you’re living. The Kardashians various businesses, Mark Sisson and the Primal Blueprint, Gary Vaynerchuck…īut most businesses won’t benefit from showing off the founder’s weekend getaways while promoting an upcoming webinar or new product launch. Many brands have built a thriving audience around their actual lives, mixing the personal with the professional. Here are just a few benefits of creating multiple Instagram accounts: Separate Your Personal Life from Your Professional Life Why You Should Create Multiple Instagram AccountsĬreating multiple Instagram accounts has many advantages for both small and large brands. In this post, we’ll show you how to set up and manage multiple Instagram accounts, how to switch between them, and what to do to build your brand.īut first, let’s look at all the reasons why multiple Instagram accounts benefit your business. So instead of throwing all your content on one account, you should create multiple Instagram accounts to generate more attention and higher engagement. Instagram users tend to prefer accounts that are focused on a specific niche. Instagram is a powerhouse social network with incredible reach.īut depending on your business and audience, having one account may be preventing you from effectively marketing to your targeted users. Over 1 billion people use Instagram every month with over 112 million users in the US alone.
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